Studies have shown that consumers are more likely to choose brands they trust, even if they are priced higher than competitors. A report by Edelman found that 81% of consumers need to trust a brand before purchasing.

Branding helps businesses stand out in crowded markets. Research by Nielsen indicates that 59% of consumers prefer to buy new products from brands familiar to them.

4. A strong brand can also attract and retain top talent. A survey by LinkedIn found that 75% of job seekers consider an employer’s brand before even applying for a job.

Effective branding increases brand recognition and recall. According to Forbes, consistent branding across all channels can increase revenue by up to 23%.